Since joining the University of Sheffield in 2018, Professor Fraser McLeay has held a number key positions within the Triple Crown accredited Management School including Associate Dean of Education, Head of Marketing and Creative and Cultural Industries and Head of the Marketing, International Enterprise and Strategy division. He brings a wealth of experience from the many leadership roles held prior to joining the University of Sheffield at Newcastle Business School, including Associate Pro Vice Chancellor of Strategic Planning and Engagement and Associate Dean of Business and Engagement at the Faculty of Business and Law as well as academic positions at universities worldwide.
As a globally recognised marketing academic, Professor McLeay’s interdisciplinary research interests specialise in the areas of sustainable consumption, digital marketing, branding, innovation, inclusion and co-creativity. His current projects are focussed on the barriers and enablers to the adoption of innovative new products such as driverless cars and robots in service environments including long term care. Professor McLeay has gained external funding from research councils such as the Engineering and Physical Science Research Council (EPSRC), the Economic and Social Research Council (ESRC) and the Arts and Humanities Research Council and won many awards for his research and contributions to practice.
Outside of academia, Professor McLeay has over ten years of practitioner experience, holding senior management and leadership positions globally. While working in industry, he has assisted over 250 businesses in more than 60 countries to implement successful start-up, commercialisation, business expansion, marketing, branding, strategic planning and new product/service introduction strategies in industry sectors that vary from education to renewable energy, engineering, agri-food and graphene.
The Dean of Sheffield University Management School will play a crucial role in shaping the institution’s future success.
I am extremely proud to congratulate Professor Fraser McLeay on his appointment to the role of Dean of Sheffield University Management School.
Having worked with Professor McLeay since he joined the University in 2018, I have already seen first hand the leadership qualities, immense and proven experience, valuable insight and strategic vision that Professor McLeay will undoubtedly bring to the role.
With his globally-recognised marketing research background, I know that Professor McLeay will prove to be a dynamic and impactful leader of what is already an incredibly strong team.
Professor Koen Lamberts
President and Vice-Chancellor of the University of Sheffield
Reflecting on his appointment, Professor Fraser McLeay said: “It is a delight to have been appointed as the Dean of Sheffield University Management School. I am looking forward to leading our School’s community of academic and professional staff to deliver our mission and have a positive impact on working lives, organisations and societies worldwide and fostering socially responsible work practices through world-class, innovative research and transformative education. It is a really exciting time to take advantage of the opportunities that exist to continue to deliver cutting edge research, impact and knowledge exchange, enhance the student experience and innovation in education, deliver our equality, diversity and inclusiveness agenda, and communicate our distinctiveness. I am looking forward to working with our staff, students, advisory board and other stakeholders to realise the school's full potential.”
