VISION 2012

THREE YEAR ACTION PLAN

Influence

• Improve feedback systems (see goal 1).
• Create a strategy for developing on-line communities.
• Managers to be allowed to take calculated risks (see goal 1).
• Create a strategy to recognise student contribution.

Awareness

• Develop a long term membership campaign beyond Intro Week.
• Develop communication strategy around newsworthy items.
• New brand identity.
• Develop new pricing and value strategy.

Membership

• Investigate offering of a loyalty card / scheme.