Download the "Planning & Communicating Your Campaign Or Event" guide or find the information you require below.

Stage 1: Planning (1 Month Before Activity)

Project Brief

Complete the Project and Publicity Brief form - this shouldn’t take longer than half an hour and will focus your attention on key elements of the project. Download your Project Brief Template from the Marketing / Publicity section at www.sheffieldstudentsunion.com/get-involved/societies/toolkit

Theme / Design Development

If your project requires an element of publicity (which most do); familiarise yourself with the Project Brief and take some time to get creative with your team.

Identify:
What is the most important thing/s you want to tell to your audience?

From this write down associated words / themes / ideas, reflect on previous publicity or draw inspiration from designs / adverts you currently like. Try to develop a style that all your communication / material will carry and create an identity for your campaign / event. Always keep in mind you target audience & project brief.

Communication Tools

Once you have decided on your theme take a look at the A-Z of Marketing & Communication Tools For Student Groups (www.sheffieldstudentsunion.com/get-involved/societies/toolkit/marketing.php). Select the ones you want to use.

Project Plan

Assign tasks and deadlines to team members and circulate a plan of when the different parts of the project need to be achieved by so that everyone stays on track.

Stage 2: Action (3 Weeks Before Activity)

Initiate the plan and designing. Make sure that text or designs are checked for errors before sending them out / to print.

Stage 3: Activity

Distribute your material & run your campaign / event!

Stage 4: Review (1 Week After Activity)

Convene your project team after your activity to review what did and didn’t work and document recommendations for future teams. Download your Review & Recommendations Template from the Marketing / Publicity section at www.sheffieldstudentsunion.com/get-involved/societies/toolkit

Resources

Student Group Project Brief Template

Student Group Review & Recommendations Template

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