Using the University logo: Dos and don'ts

The following examples show how to and how not to use the University's logo.

Correct use of the shield

This is the correct use of the shield as displayed on a University publication.

Altering the size of the logo

Don't enlarge a smaller logo (jpg format) to make a larger size* as the quality of the image will deteriorate. Choose an appropriate size initially and always reduce down as required.

* An exception to this is the eps file format version of the logo which is limitlessly rescalable.

Avoid trying to enlarge the shield. Reduce the size of a larger image to produce a better image quality

Don't distort or manipulate the shape, dimensions and proportions of the logo.

In these examples, the width of the image has been stretched, contracted and then pinched to distort the original dimensions.

The colours of the logo

Don't alter the colours within the logo*

* Exceptions to this are amending the black and white version for use in reduced one or two-colour projects. If one colour, it should be either black or of dark hue. If two-colour, one of which should be dark, then this should be used for the logo.

Animation of the logo

Do not animate the logo in any way. A version of this is available for use inthe PowerPoint template with accompanying audio.

Positioning of logo and logotype

Don't alter the positioning or relationship between the shield and the logotype.

These examples show the logotype reduced to two lines, and the logotype reduced to two lines with italic text.

One or two-colour reproduction

Don't use the full colour (rgb or cmyk) version of the logo for a one or two colour reproduction. A specific version exists for this purpose.

This can be obtained from the downloads section.

Logo downloads

Two examples: The first incorrect; the second correct

Elements of the logo

Don't use any element of the logo in isolation, or remove the white background panel.

These examples show incorrect uses: the shield on its own; the shield on its own and in a blue circle; and the logotype on its own.

Examples: The shield and logotype should not be used on their own, or put on different boxes or backgrounds

Visual effects on the logo

Don't apply any visual effects, change colours or attempt to enhance the logo (eg. embossing, drop shadows, filters or blurred edges).