Dr Sunil Sahadev
Senior Lecturer in Marketing Management
Dr. Sunil completed his Ph.D. from the Indian Institute of Technology Chennai, India in 2000 and his Post Doctoral Fellowship from Asian Institute of technology, Bangkok. Prior to his Ph.D. he completed his MBA from the University of Calicut, India and his Bsc. in Maths from the University of Kerala, India. Before joining SUMS, he worked in the Indian Institute of Management, Kozhikode, India, as an Assistant Professor in Marketing. At IIMK he was also the chairman of the interactive distance learning center as well as the chairman of the management development programmes.
Dr. Sunil´s Teaching and research interests are: Marketing Management, Marketing research, Sales and distribution management, High-Technology Products marketing, tourism marketing, service marketing, B2B marketing and CRM.
Research In Progress
Completed a funded project from Chartered Institute of Management Accountants (CIMA) for conducting research on the combined effect of CRM and ABC in British companies.
Presently in the process of collecting and analysing data and for six research papers. These papers are in the area of:
- Country image
- Adaptive behaviour of Call Centre Executives
- E-Service quality and E-Loyalty
- Customer perception of web-risk
- Choice of R&D modes and internationalisation of firms
- International sales force management
Dr Sunil Sahadev is the module leader for two post-graduate modules at the Management School:
MGT 6170: Principles of Marketing – This MBA core module introduces the world of marketing to the students and looks at some of the most core ideas in marketing. The sessions comprises of lectures and case study discussions. The module attempts to be as practical as possible without diluting the theoretical principles. Topics are presented by contextualising its application in the practical field of marketing. Some of the topics considered are: segmentation, targeting and positioning, product management, product life cycle, pricing strategies, promotional strategies and developing a marketing plan.
MGT 6074: Sales and Distribution Channel Management – This Msc. elective module looks at one of the most important activities in marketing – actually transacting with the customer. The module brings together the management of agents who actually interacts with customers and who represent the firm to the customers. The module looks at personal selling, sales force management as well as issues like setting up a distribution channel and logistics. The sessions comprises of lectures and case study discussions.