Dr Caroline Oates
Senior Lecturer in Marketing
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| Room: | C086 Sheffield University Management School Conduit Road, Sheffield S10 1FL |
| Phone: | +44 (0)114 222 3448 |
| Fax: | +44 (0)114 222 3348 |
| Email: | c.j.oates@sheffield.ac.uk |
I gained a BA in Sociology and Social Policy at the University of Sheffield in 1993, an MSc from Sheffield Hallam University in 2001 and a PhD from the University of Sheffield in 1997. I now lecture in marketing at the University of Sheffield Management School. My main research efforts are focused on environmental marketing and marketing to children.
Research
I collaborate with colleagues at Robert Gordon University, Aberdeen and the University of Leeds on an ESRC-funded project to investigate the decision making processes consumers engage in when consuming sustainable technologies. I also work with colleagues in the Dept of Psychology at the University of Sheffield on marketing to children. I have links with Fordham University, New York, where I collaborate with Professor Fran Blumberg on media consumption and young consumers. My main collaboration is with Seonaidh McDonald at Robert Gordon University, with whom I research sustainable consumption.
PhD supervision
I currently supervise four PhD students:
- Leanne Worsdall 'IMC: a new perspective'
- Pallavi Singh ‘Culture and ethical consumer behaviour in India’
- Shiying Li ‘Advertising to children in China and the UK’
- Claudia Henninger 'The role of eco-labelling in the textile industry'
Teaching
I teach a module on the MSc in Marketing Management Practice called Marketing Communications. This involves looking at the different channels used by organizations to communicate their brand and how these channels are integrated, planned and evaluated. I use academic journal articles and case studies, together with guest speakers, to explore this topic. Students taking this module contribute to discussions centred on real life examples and knowledge is tested at the end of the semester with an examination. Parts of the module closely reflect my research interests – I introduce ethics by relating lectures to my research on marketing to children and sustainable marketing. Please see below for a list of my recent publications in this area.
Recent Publications
Blades, M., Oates, C.J. & Blumberg, F. (2013). Special edition of the Zeitschrift für Psychologie / Journal of Psychology on children & new media.
Blades, M., Oates, C.J. & Li, S. (2013). Children’s recognition of advertisements on television & on web pages. Appetite 62 19-3.
McDonald, S., Oates, C.J., Alevizou, P., Young, C.W. & Hwang, K. (2012). Individual strategies for sustainable consumption. Journal of Marketing Management 28 (3-4) 445-68.
Reis, R., Oates, C.J., McGuinness, M. & Elliott, D. (2010). Developing relationships through direct marketing in a business-to-business context. International Journal of Engineering & Industrial Management 1 (2) 47-60.
Oates, C.J. & Newman, N. (2010). Food on young children’s television in the UK. Young Consumers 11 (3) 160-9.
Young, C.W., Hwang, K., McDonald, S. & Oates, C.J. (2010). Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development 18 20-31.
McDonald, S., Oates, C.J., Thyne, M., Alevizou, P. & McMorland, L. (2009). Comparing sustainable consumption across product sectors. International Journal of Consumer Studies 33 (2) 137-45.
Ali, M., Blades, M., Oates, C.J. & Blumberg, F.C. (2009). Young children’s ability to recognize advertisements in web page designs. British Journal of Developmental Psychology 27 (1) 71-83.
Reis, R., Oates, C., McGuinness, M. & Elliott, D. (2009). Developing BTB relationships through direct marketing: customers’ perceptions. Direct Marketing: An International Journal 3 (3) 203-221.
Oates, C.J., McDonald, S., Young, W., Hwang, K. & McMorland, L. (2008). Marketing sustainability: Use of information sources & degrees of voluntary simplicity. Journal of Marketing Communications 14 (5) 351-65.
Oates, C.J. & McDonald, S. (2006). Recycling & the domestic division of labour: is green pink or blue? Sociology 40 (3) 417-33.
McDonald, S., Oates, C.J., Young, C. & Hwang, K. (2006). Towards sustainable consumption: researching voluntary simplifiers. Psychology & Marketing 23 (6) 515-34.