Professor Bradley Barnes: Publications
Contributions to Journals | Refereed Conference Papers | Text books | Parts of Books
Contributions to Journals:
Barnes, B. R., Yen, D. A. and Zhou, L. (2011) "Investigating Guanxi Dimensions and Relationship Outcomes: Insights from Sino-Anglo Business Relationships", in Press, Industrial Marketing Management, Vol. 40, ISSN 0019-8501.
Barnes, B. R., Thwaites, D. and Lowe, B. (2011) "The Impact of Negative Publicity on Celebrity Ad Endorsements", in Press, Psychology & Marketing, ISSN 0742-6046.
Lowe, B. and Barnes, B. R. (2011) "Consumer Perceptions of Monetary and Non-Monetary Introductory Promotions for New Products", in Press, Journal of Marketing Management, Vol. 27, ISSN 0267-257X.
Yen, D. A. and Barnes, B. R. (2011) "Analyzing Stage and Duration of Anglo-Chinese Business-to-Business Relationships", Industrial Marketing Management, Vol. 40, No. 3, ISSN 0019-8501.
Li, Y., Li, X., Liu, Y., and Barnes, B. R. (2011) "Knowledge Communication, Exploitation and Endogenous Innovation: The Moderating Effects of Internal Controls in SMEs", Research & Development, Vol. 41, No. 2, ISSN: 1467-930.
Yen, D. A., Barnes, B. R. and Wang, C. L. (2011) "The Measurement of Guanxi: Introducing the GRX Scale", Industrial Marketing Management, Vol. 40, No. 1, ISSN 0019-8501.
Reast, J. D., Lindgreen, A., Palihawadana, D., Spickett-Jones, G. and Barnes, B. R. (2011) "Prescription Drug Communication Strategies: A Comparative Analysis of Physician Attitudes in Europe, the Middle East, and the Far East", Journal of Marketing Management, Vol. 27, No. 3-4, ISSN 0267-257X.
Barnes, B. R., O´Reilly, D. and Lowe, B. (2010) "Moving Towards Equilibrium in Industrial Markets: An Analysis of Dyadic Paired Relationships", Journal of Strategic Management Education, Vol. 5, No 3/4, ISSN 1649-3877.
Barnes, B. R., Leonidou, L.C., Siu, N. Y. M. and Leonidou, C. N. (2010) "Opportunism as the Inhibiting Trigger for Developing Long-Term Oriented Western Exporter-Hong Kong Importer Relationships´, Journal of International Marketing, Vol. 18, No. 2, ISSN 1069-031X.
Leonidou, L.C., Barnes, B. R., Spyropoulou, S., and Katsikeas, C. S. (2010) "Assessing the Contribution of Leading Mainstream Marketing Journals to the International Marketing Discipline", International Marketing Review, Vol. 27, No. 5, ISSN 0265-1335
Zhou, L., Barnes, B. R. and Lu, Y. (2010) "Entrepreneurial Proclivity, Capability Upgrading and Performance Advantage of Newness among International New Ventures", Journal of International Business Studies, Vol. 41, No. 5, ISSN 0047-2506.
Ashnai, B., Smirnova, M., Kouchtch, S., Yu. Q., Barnes, B. R. and Naudé, P. (2009) "Assessing Relationship Quality in Four Business-to-Business Markets", Marketing Intelligence & Planning, Vol. 27, No. 1, ISSN 0263-4503, (2010 Most Outstanding Paper Award).
Barnes, B. R., Siu, N. Y. M. Yu, Q. and Chan, S. S. Y., (2009) "Exploring Cosmetics Advertising in Southern China: A Comparative Investigation of Hong Kong and Shenzhen", International Journal of Advertising, Vol. 28, No. 2, ISSN 0265 0487.
Wang, C. C. W., Siu, N. Y. M. and Barnes, B. R. (2008) "The Significance of Trust and Renqing in the Long-Term Orientation of Chinese Business-to-Business Relationships", Industrial Marketing Management, ISSN 0019-8501.
Barnes, B. R. and Yamamoto, M. (2008) "Exploring International Cosmetics Advertising In Japan", Journal of Marketing Management, Vol. 24, No 3/4, ISSN 0267-257X.
Tudhope, L., Prinsloo, M., Pitt, L., and Barnes, B. R. (2008) "Diabetes Knowledge and Physician Compliance: Evidence of Links in a Large South African Sample", Journal of Medical Marketing, Vol. 8 No. 2, ISSN 1745-7904.
Van der Merwe, R., Pitt, L., Barnes, B. R., Berthon, P. and Salehi-Sangeri, E. (2008) "Finding the Hidden Value in SME Networks: Evidence from the Biotech Industry", International Journal of Enterprise Network Management, Vol. 2, No. 2, ISSN 1748-1252.
Barnes, B. R. (2007) "Comparing Service Quality: EU and International Post-Graduate Management Students", International Journal of Management Education, Vol. 6. No. 1, ISSN 1472-8117.
Van der Merwe, R., Berthon, P., Pitt, L. and Barnes, B. R. (2007) "Analysing `Theory Networks´: Identifying the Pivotal Theories in Marketing and their Characteristics", Journal of Marketing Management, ISSN 0267-257X.
Pitt, L. F., Barnes, B. R., Chakrabarti, R., Palihawadana, D., Ewing, M. and Leong, E. (2007), "The Internet, Industrial Sales Management and Organizational Performance: Future Imperfect?", International Journal of Technology Marketing, Vol. 2, No. 4, ISSN 1741-878.
Barnes, B. R. (2007) "Analysing Service Quality: The Case of Post Graduate Chinese Students", Total Quality Management and Business Excellence, Vol. 18, No.s 3/4, ISSN 1478-3363.
Yen, D. A., Yu, Q, and Barnes, B. R. (2007) "Focusing on Relationship Dimensions to Improve the Quality of Chinese-Western Business-to-Business Exchanges", Total Quality Management and Business Excellence", ISSN 1478-3363, in Press.
Barnes, B. R., Naudé, P. and Michell, P. C . N. (2007) “Perceptual Gaps and Similarities in Buyer – Seller Dyadic Relationships”, Industrial Marketing Management, Vol. 36, No. 5, ISSN 0019-8501.
Tudhope, L., Prinsloo, M., Pitt, L., and Barnes, B. R. (2006) "Physician Compliance and Market Demographics", Journal of Medical Marketing, Vol. 6, No. 3, ISSN 1745-7904.
Leonidou, L. C., Barnes, B. R. and Talias, M. (2006) "Exporter-Importer Relationship Quality: The Inhibiting Role of Uncertainty, Distance, and Conflict", Industrial Marketing Management, Vol. 35, No. 5, ISSN 0019-8501.
Barnes, B. R., Chakrabarti, R. and Palihawadana, D. (2006) "Investigating the Export Activity of SMEs in International Healthcare Markets", Journal of Medical Marketing, Vol. 6, No. 3, ISSN 1745-7904.
Pitt, L., Van der Merwe, R., Berthon, P., Salehi-Sangeri, E. and Barnes, B. R. (2006) "Swedish BioTech SMEs: The Veiled Values in Online Networks", Technovation, Vol. 26, Nos. 5/6, ISSN 0166-4972.
Barnes, B. R. (2005) "Is the Seven-Year Hitch Premature in Industrial Markets", European Journal of Marketing, Vol. 39, Nos 5/6, ISSN 0309-0566.
Barnes, B. R., Naudé, P. and Michell, P. C . N. (2005) "Exploring Commitment and Dependency in Dyadic Relationships", Journal of Business-to-Business Marketing, Vol. 12, No. 3, ISSN 1051-712X.
Palihawadana, D. and Barnes, B.R. (2005) "Investigating Agency-Client Relationships in the Polish Advertising Industry", International Journal of Advertising, Vol. 24, No. 4., ISSN 0265-0487.
Barnes, B. R., Sheys, T. and Morris, D. S. (2005) "Analysing Service Quality: The Case of a U.S. Military Club", Total Quality Management and Business Excellence, Vol. 16, Nos.8/9, ISSN 1478-3363.
Barnes, B. R., Kitchen, P. J., Spickett-Jones, J.G. and Yu, Q. (2004) "Investigating the Impact of International Cosmetic Advertising in China", International Journal of Advertising, Vol.23 No. 3, ISSN 0265 0487.
Spickett-Jones, J. G., Kitchen, P. J. and Barnes, B.R. (2004) "Investigative Approaches to the Study of Advertising", Journal of Promotion Management, Vol. 11, No. 1, ISSN 1049-6491.
Palihawadana, D. and Barnes, B.R. (2004) "The Measurement and Enhancement of Service Quality in Dental Healthcare", Health Services Management Research, Vol.17, No. 4, ISSN 0951-4848.
Palihawadana, D. and Barnes, B.R. (2004) "Client Loyalty and Defection in the Corporate Legal Industry", Service Industries Journal, Vol. 25, No. 4, ISSN 0264-2069.
Barnes, B. R., Fox, M. T. and Morris, D. S. (2004) "Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation", Total Quality Management and Business Excellence, Vol. 15, Nos. 5/6, ISSN 1478-3363.
Davies, A. and Barnes, B.R. (2001) "Exploring Product Portfolio Development within the Healthcare sector: A Case Study of a Medium Sized Manufacturer", International Journal of Medical Marketing, Vol. 1, No. 4, ISSN 1745-7025.
Barnes, B.R. and Carroll, A. (2000) "A relationship marketing pilot study of British and French medium sized medical firms", International Journal of Medical Marketing, Vol.1, No.2, ISSN 1745-7025.
Barnes, B.R. and Morris, D.S. (2000) "Revising quality awareness through internal marketing: an exploratory study among French and English medium-sized firms", Total Quality Management, Vol. 11, Nos 4/5/6, ISSN 0954-4127.
Barnes, B.R., Lam, F.Y. and Lynch. J.E. (2000) "Internal marketing in financial services: A case Study", Journal of Financial Services Marketing, Vol.4, No. 3, ISSN 1363-0539.
Morris, D.S., Barnes, B.R. and Lynch, J.E. (1999) "Relationship marketing needs total quality management", Total Quality Management, Vol.10, Nos 4/5, ISSN 0954-4127.
Refereed Conference Papers:
Gregory, M. and Barnes, B. R. (1997) "War, Peace and Sustainable Development: Issues of Land Mine Clearance", Proceedings of the Strategic Planning and Development Conference, Developing Economies in Perspective, Ed by Nwankwo, S. and Montanheiro, L.
Barnes, B.R. and Lynch, J.E. (1998) "Relationship marketing and the medium sized enterprise", Proceedings of the Academy of Marketing Conference, Sheffield, UK.
Barnes, B.R., Lam, F.Y. and Lynch, J.E. (1999) "Internal marketing in financial services: A case Study", Proceedings of the Academy of Marketing Conference, Stirling, UK.
Carroll, A. and Barnes, B.R. (1999) "The impact of culture on relationship marketing: Was it good for you?", Proceedings of the Academy of Marketing Conference, Stirling, UK.
Barnes, B.R. and Lynch, J.E. (1999) "Relationship marketing (RM) and the medium sized enterprise (MSE): An exploratory study", Proceedings of the British Academy of Management Annual Conference, Manchester, UK.
Barnes, B.R., Lynch, J.E., and Carroll, A. (2000) "Relationship marketing and the medium sized enterprise: an exploratory study", Proceedings of the Academy of Marketing Conference, Derby, UK.
Palihawadana, D. and Barnes, B.R. (2001) "Internet Marketing – Experience of Used Car Sales Firms in Britain", Proceedings of the Academy of Marketing Conference, Cardiff, UK.
Spickett-Jones, J. G., Kitchen, P. J. and Barnes, B.R. (2002) "Integrated Marketing Communications", Proceedings of the Academy of Marketing Conference, Nottingham, UK.
Barnes, B. R., Fox, M. T. and Morris, D. S. (2003) "Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation", 8th World Congress for Total Quality Management, October, United Arab Emirates.
Barnes, B. R. and Yu, Q. (2004) "Investigating the Impact of International Cosmetic Advertising in China", International Conference on East-West Identities: Globalisation, Localisation, and Hybridisation, Hong Kong Baptist University.
Yen, D. A. and Barnes, B. R. (2004) "Exploring Dyadic Business-to-Business Relationships from the Western and Eastern Perspectives", International Conference on East-West Identities: Globalisation, Localisation, and Hybridisation, Hong Kong Baptist University.
Barnes, B. R. and Yu, Q. (2004) "Investigating the Impact of International Cosmetics Advertising in China", David. C. Lam Institute for East-West Studies, Hong Kong Baptist University, Working Paper 24, May.
Barnes, B. R. and Yen, D. A. (2006) "Do Chinese and Western Business-to-Business Relationships Share Similar Behavioural Constructs? An Exploration, Concept, and Research Agenda", Proceedings of the Academy of International Business Conference, Beijing, China.
Chakrabarti, R. and Barnes, B. R. (2006) "Motivation in Buyer-Seller Relationship Exchange: An International Agent / Distributor Perspective", Proceedings of the Academy of Marketing Conference, Middlesex, UK.
Barnes, B. R., Siu, N. Y. M. and Leonidou, L. C. (2007) "Opportunism as an Inhibitor in the Development of Western-Chinese Business Relationships", Proceedings of the Academy of Marketing Science Conference, Verona, Italy.
Leonidou, L. C., Katsikeas, C, Barnes, B. R., Leonidou, C., and Chakrabarti, R. (2007) "Marketing Journal´s Contribution to the International Marketing Discipline: An Investigation of the Period 1975-2004", Proceedings of the Academy of International Business Conference, Indianapolis, USA.
Chakrabarti, R. and Barnes, B. R. (2007) "Motivating International Channel Partners: How to Make Them Work Harder and Perform Better", Proceedings of the Academy of Marketing Conference, Royal Holloway, UK.
Ashnai, B., Smirnova, M., Kouchtch, S., Yu. Q., Barnes, B. R. and Naudé, P. (2007) "East is East? A Comparative Study of Relationship Quality among Iranian, Russian and Chinese Managers", Proceedings of the IMP Conference, Manchester, UK.
Barnes, B. R., Leonidou, L. C. and Siu, N. Y. M. (2007) "The Antecedents and Consequences of Relationship Quality in a Chinese Business-to-Business Context", Proceedings of the CAS and KBS International Workshop on Innovation and Performance Management, Beijing, China.
Barnes, B. R., Chan, S. S. Y., Yu, Q. and Siu, N. Y. M. (2007) "Exploring Cosmetics Advertising in Southern China: A Comparative Investigation of Hong Kong and Shenzhen", Proceedings of the Academy of International Business (South East Asia) Group, Hangzhou, China.
Barnes, B. R., Leonidou, L. C. Siu, N. Y. M., Talias, M. A. and Leonidou, C. N. (2008) "The Role of Inter-Personal Factors in Fostering Western-Chinese Inter-Firm Relationship Quality and Performance", Proceedings of the Academy of Marketing Conference, Aberdeen, UK.
Zheng, P. and Barnes, B. R. (2008) "Entrepreneurial Growth Strategies under Market Socialism in China", Proceedings of the Chinese Economic Association Conference, Cambridge, UK.
Yen, D. A. and Barnes, B. R. (2008) "The Initiating Effect of Ganqing, Renqing and Xinren on Anglo-Chinese Business Relationships, Proceedings of the Academy of International Business (South East Asia) Group, Kuala Lumpur, Malaysia.
Barnes, B. R., Li, C. and Siu, N. Y. M. (2008) "Corporate and Social Responsibility and Thinking for the Extended Long-Term in China", Proceedings of the Second World Businesss Ethics Forum, Hong Kong, China.
Chakrabarti, R. Barnes, B. R., Pitt, L. and Berthon, P. (2009) "Exploring Strategies for Motivational Growth among International Channel Intermediaries in a Rapidly Developing Economy", Proceedings of the Academy of International Business (South East Asia) Group, Hong Kong, China.
Lowe, B. and Barnes, B. R. (2009), "Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products", Academy of Marketing Annual Conference, eds. Stephen Parkinson et al., Leeds Metropolitan University: UK.
Text Book:
Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R. and Mitchell, V. W. (2009) "Marketing: Real People, Real Decisions", Pearson, UK.
Parts of Books:
Carroll, A. and Barnes, B. R. (2001) "British Medical Group", in "International Marketing: Consuming Globally, Thinking Locally", McAuley. A., John Wiley & Sons Ltd, Chichester, UK.
Yen, D. A., Barnes, B. R. and Wang, C.L. (20XX) "Investigating the Chinese Notion of Guanxi", forthcoming in the "Handbook of Contemporary Marketing in China", Nova Science Publishers, USA.