Professor Bradley Barnes
Professor of International Management and Marketing
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Room: |
514 |
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Phone: |
0114 22 23453 |
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Fax: |
0114 22 23348 |
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email: |
Dr Bradley R. Barnes is Head of the Strategy, Marketing & IB Division at Sheffield University Management School. He is Professor of International Management and Marketing and prior to that was the Hong Kong Alumni Endowed Chair of International Management at the University of Kent. Professor Barnes brings a wealth of experience from the private sector, having worked in international marketing, business-to-business marketing and services management for over a decade. He has published extensively in the fields of international management and marketing and his work has appeared in leading journals including Journal of International Business Studies, Journal of International Marketing, Industrial Marketing Management, European Journal of Marketing, International Marketing Review, Psychology & Marketing, Journal of Marketing Management and the Journal of Business-to-Business Marketing among others. He is also a contributing author to `Marketing: Real People, Real Decisions – First European Edition´ which won the Financial Times Pearson Book of the Year in 2009.
Professor Barnes has taught at post graduate and executive level in Europe, Dubai, Hong Kong and Singapore. He has also successfully supervised several PhD students to completion in the area of international business and marketing. He serves on the Editorial Board for Industrial Marketing Management, International Marketing Review, International Journal of Advertising and the Journal of Medical Marketing.
He has externally examined on undergraduate programmes at the University of Sussex, London Metropolitan University; postgraduate programmes (MBA) at Durham Business School. Currently he examines for University of Essex, University of Hull and Sheffield Hallam and has examined PhDs at the Universities of Bradford, Hull, Huddersfield and Westminster.
Teaching
Professor Barnes is an enthusiastic lecturer who scores consistently high in student teaching evaluations. He lectures on International Marketing to Postgraduates across the School's Marketing Programmes. He holds a Postgraduate Certificate and Diploma in Learning and Teaching in Higher Education and has published research on learning in teaching within an international context.
Research Interests
Dr Barnes´s research is mainly in the area of international business relationships, particularly focusing on Chinese economies and he currently supervises six Phd students that are researching in the following areas:
- Investigating the influence of ‘guanxi’ networks in China
- Investigating Internal Marketing in China
- The Internationalisation of Universities in Malaysia
- Analyzing social networks in the Chinese academic business community
- Motivating sales management in Hong Kong
- The branding of ‘luxury commodities’ in Chinese economies
Publications
Recent publications include:
Barnes, B. R., Yen, D. A. and Zhou, L. (2011) "Investigating Guanxi Dimensions and Relationship Outcomes: Insights from Sino-Anglo Business Relationships", in Press, Industrial Marketing Management, Vol. 40, ISSN 0019-8501.
Barnes, B. R., Thwaites, D. and Lowe, B. (2011) "The Impact of Negative Publicity on Celebrity Ad Endorsements", in Press, Psychology & Marketing, ISSN 0742-6046.
Lowe, B. and Barnes, B. R. (2011) "Consumer Perceptions of Monetary and Non-Monetary Introductory Promotions for New Products", in Press, Journal of Marketing Management, Vol. 27, ISSN 0267-257X.
Yen, D. A. and Barnes, B. R. (2011) "Analyzing Stage and Duration of Anglo-Chinese Business-to-Business Relationships", Industrial Marketing Management, Vol. 40, No. 3, ISSN 0019-8501.
Li, Y., Li, X., Liu, Y., and Barnes, B. R. (2011) "Knowledge Communication, Exploitation and Endogenous Innovation: The Moderating Effects of Internal Controls in SMEs", Research & Development, Vol. 41, No. 2, ISSN: 1467-930.
Yen, D. A., Barnes, B. R. and Wang, C. L. (2011) "The Measurement of Guanxi: Introducing the GRX Scale", Industrial Marketing Management, Vol. 40, No. 1, ISSN 0019-8501.