Expert Lecture from Clive Humby: 3rd of May 2011

Co-founder of dunnhumby, Clive graduated in 1975 from the University of Sheffield with a BSc in Applied Maths. He is probably best known in Britain for his role in analysing data from the Tesco Club Card. Husband and wife team Edwina Dunn and Clive Humby set up shop in 1989, with an idea that capitalises on retaining and analysing data so as to offer clients and customers more relevant marketing. The relationship with Tesco started five years later, helping it develop and operate its loyalty card scheme.

After co-founding dunnhumby in 1989 Clive has concentrated on building solid relationships with the company´s clients through the development of their marketing and communications strategies. Prior to forming dunnhumby he was chief executive of a major market analysis business as well as being responsible for the development of a number of pioneering innovations in marketing segmentation and retail marketing (including the ACORN system) that have all helped to set dunnhumby apart from other analysis businesses.

In addition to his crucial role at dunnhumby Clive holds a number of positions within education including the Visiting Professor of Integrated Marketing at Northwestern University in Chicago and Visiting Professor at Cranfield University Business School in the UK.

On 3rd of May 2011 at The University of Sheffield ICOSS Building, Clive gave an expert lecture in marketing, including market analysis and segmentation.

Listen to Clive's Expert Lecture

You can listen to Clive's lecture by clicking the listen icons below, to listen to the introduction and the talk in full.

Intro [3.18MB MP3]	Talk [42.8MB MP3]